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Insights of a Manager and Marketing Strategist

By Karen Dieleman

Insights of a Manager and Marketing Strategist  

Karen, you know, that dino, healthy food and dance lover on the BeBold team? In addition to the management of BeBold, she also deals with projectmanagement, business development and marketing strategies. Let’s see what her days look like!

The women behind the name, who is Karen Dieleman?  

What are three words that describe you the best?  

What does your typical day look like? 

I always start my day a little earlier to start off right. This invariably includes a big mug of coffee. Don’t you love the smell of fresh coffee in the morning? I know I do!  

With my coffee in hand, I review my calendar and to-do’s. Then I start following up on projects to make sure we meet our deadlines, answering emails, drawing up schedules and overviews. 

Since I have multiple roles, my days rarely look the same. I try to make sure my agenda isn’t fully booked, as there are always unexpected things I need to be able to respond to. A colleague who needs a sympathetic ear, an ad hoc question for a client, a lead coming in via our website or operational elements; there’s never a dull moment!  

At the end of the day, I go outside for some fresh air and exercise. A walk or a running session is perfect for ending the working day and calming my mind, and some yoga does the trick too. Afterwards I step into the kitchen and enjoy putting my hands to work and preparing a nice dinner.

What does your job involve?  

As Project Manager and Business Development Manager, I build client relationships. In doing so, I look at their needs, which they may or may not know themselves, and I ensure a tailor-made proposal. Once the project starts, I am responsible for drawing up plans & budgets and managing the project from A to Z.  

I am also active as a marketing strategist where the client, team and I look for an efficient goal realization using performance marketing. With BeBold, we strive to restructure the entire marketing approach according to the inbound model so that customers can work more efficiently and achieve the desired results.  

Last but not least, as Manager of BeBold, I am busy with the team’s growth and BeBold as a company. This goes from personal 1:1’s, developing personal growth plans to building a good structure where the team can flourish. At the company level, it’s more about the numbers and the strategic part to make sure we can grow even further as a Bold company in the following years.  

Very versatile, just how I like it!

How did you grow into your position as Manager and Marketing Strategist?  

I started at Be Bold as a Digital Marketer, but quickly rolled into a combination of project management and executive digital marketing projects. I am very creative, but also like to provide structure, so a definite win-win.

Gradually, more tasks were assigned to me, I saw things that could be picked up, I asked questions #eagertolearn and took on more responsibility.  

That growing & developing yourself at BeBold is possible, is something that I’ve been able to experience myself. It was a rollercoaster, but I could always count on my Bold colleagues for help, advice and support. As a team, we always help each other and that’s how we continue to grow together.

Which part of your job gives you the most energy? 

Our Bold team and the brilliant results we achieve. I’m a people person, so if the team is happy, I’m happy. I’m always there to listen and help look for solutions where necessary.  

In addition, it is phenomenal how our team tackles the needs of our customers and how they challenge our clients and each other to come up with the best solution together.  

The numerical and strategic part of BeBold itself also fascinates and drives me enormously, and I love to take the time and sink my teeth right into it. 

What is your biggest career performance so far?  

My personal and professional growth over the past year.  

I became project manager of the international rollout of Eloqua to 22 European countries for Mazda Motor Europe. A challenge that I took on with a bit of cold sweat but especially with a lot of enthusiasm. In the meantime, we’ve built a nice relationship with the customer.  

In addition, I became Manager of BeBold. Here, too, I learned a lot quickly, not without any bumps in the road, but with endless enthusiasm. Looking back at what we’ve achieved together in the past year, I can only be proud.

What is the definition of Marketing for you?  

Marketing is a way to make your product or service known to your target group. This can be done in many ways, both online and offline. What we focus on with BeBold are digital marketing campaigns on Google and various social media channels, as well as Marketing Automation.  

Via social media campaigns, make sure you appeal to the right people through very targeted targeting. We then lead these people to a qualitative landing page where they leave specific data. We can use this data to provide personalized content. Clear goals, measurement and optimization for optimal results are indispensable here. 

What does the future of Marketing hold?

Customers expect more and more, including a faster and more digital service.  

For one, I strongly believe in the link between Marketing and Sales. The combination and even better collaboration will make sure that companies can achieve more effective sales (e.g. more conversions) at a lower cost. In addition, we can use the data we capture even more intelligently. 

Artificial Intelligence (AI), Machine Learning (ML) & Marketing Automation will also create an even more personalized approach & further automation of specific processes. AI and ML will process the data we collect smartly; we will work with AI lead scoring models, AI will provide even better segmentation, send-time optimization and subject-line optimization to tailor content even more. 

What are companies that aren’t doing Marketing yet missing out on?  

The opportunity to put their product in the spotlight for an even broader and more focused audience.  

It doesn’t matter if you’re just starting or have been at it for several years. Your success will depend on the people you attract to your product or service.  

Today, especially with COVID-19, we are heavily dependent on the Internet for entertainment, information and also shopping. So, if you don’t already use digital marketing to promote and raise awareness about your product or service, you’ll lose customers to more tech-savvy competitors. 

What’s your goal?  

Besides being a people-person, I’m also an ambitious entrepreneur. Therefore, I will continue challenging myself to get better and achieve better results. I still learn every day and I want to keep doing that. My goal is to grow even further as Manager of BeBold and to always be there for the team.  

In addition, I want to keep growing with the team and our customers as a valuable partner for high-performance marketing campaigns.  

I can’t imagine a better place to achieve those goals than at BeBold. Together with my Bold colleagues, we’ll keep ensuring our high-quality services and the further development of our added value. 

Do you want to jump on the marketing bandwagon or optimize your current marketing? I would be happy to look at the possibilities for your company.

Ready to grow bolder together?

Don’t hesitate!

Get in touch