Bold Impact: Marketing Strategy with a Heart

At BeBold, everything revolves around making an impact—not just for our clients, but also for the world around us. Our Bold Impact initiative embodies this perfectly: every year, we use our expertise to help an organization lacking the necessary resources or knowledge move forward. Last year we helped WePlog and this year, we joined forces with Jeugdzorg Emmaüs Mechelen, an organization dedicated to supporting families and young people in challenging situations. Together, we created solutions that truly matter. Here’s how it went. 

Jeugdzorg Emmaüs Mechelen: For Hope and a Future 

Thanks to a personal connection through our managing partner, Emily Lippens, we were introduced to this inspiring organization. From the very first conversation, sparks flew, and our team was eager to get started. 

Jeugdzorg Emmaüs Mechelen, part of Emmaüs, provides support to families, children, and young people. From crisis shelters to helping young people transition to independent living, their work is diverse and indispensable. Their goal is simple: to offer a safe space where people can rebuild their futures. 

Through our discussions with Jeugdzorg Emmaüs Mechelen, two major challenges came to light: 

• Strengthening the bond between various teams within the organization. While individual teams were strong, cohesion and connection between them were lacking. 
• Attracting and retaining employees in a competitive job market. Working in youth care is mentally and physically demanding, making it a constant challenge to find the right people. 

These challenges formed the basis of our mission: to equip Jeugdzorg Emmaüs Mechelen with a marketing strategy focused on employer branding and the tools they need to overcome these obstacles. 

Building a Marketing Strategy Together 

Our collaboration began with an interactive workshop to get to the core of Jeugdzorg Emmaüs Mechelen. Who are they? What are their goals? What challenges do they face? Based on these insights, we developed a comprehensive marketing strategy that not only gave them a clear plan but also strengthened their brand identity. 

A key component of our strategy was social media marketing and employer branding. In a job market where talent is scarce, we aimed to position Jeugdzorg Emmaüs as an attractive employer. We worked on several elements to support them, including: 

• Communication planning: A clear planner for consistent and diverse content. 

• Visual templates: For a recognizable and professional look. 

• Tone of voice guide: Ensuring uniform and clear communication. 

• Social media posts: Ready-to-publish content. 

• Interviews and testimonials: Stories from employees that bring their work and culture to life. 

To help Emmaüs navigate the social media landscape, we provided extensive training in social media marketing. Now, they can confidently share their voice online. 

Ready for the Future 

The result? An organization fully equipped to position itself powerfully, both internally and externally. Jeugdzorg Emmaüs Mechelen was incredibly grateful and enthusiastic. With our support, we eased their workload and lowered the barrier to bringing their new marketing strategy to life. Now, they can focus entirely on what truly matters: supporting families and young people. 

Building Impact Together 

“Thanks to our collaboration with BeBold, we now have a clear marketing strategy and the tools to implement it independently. They not only helped us strengthen our message but also positioned us as an attractive employer. We’re ready to expand our impact, and we’re immensely grateful!” – Jeugdzorg Emmaüs Mechelen

This project perfectly embodies what our Bold Impact initiative stands for: working together for a better world through the power of marketing. The gratitude and trust from Jeugdzorg Emmaüs Mechelen remind us why we do this. We look forward to seeing their impact grow even further!