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Which Marketing Automation platform is right for you?

By Louise Verschelden

Which Marketing Automation platform is right for you? 

There are quite a few Marketing Automation Platforms out there. So how do you know which one is the right fit for you and your company? What factors differentiate these platforms from one another? Our experts wrote a whitepaper that answers those very questions. Let’s take a look at these platforms and get ready to download the whitepaper at the end of this blog. 

Marketing Automation platforms: We compared the 5 most used ones 

Choosing the perfect marketing automation platform for your company can be a daunting task. Marketing automation not only boosts your results but also helps you build a stronger customer relationship. By engaging customers with personalized content, you strengthen their connection to your brand.  

However, it’s crucial to select the right tool that aligns with your company’s objectives. The best marketing automation platform varies depending on factors such as business size, target audience (B2B or B2C), database size, and budget. While all platforms offer “intelligence email marketing,” some go beyond by enabling SMS marketing as well. 

Want to know the secrets to marketing automation success? It all comes down to segmentation, compelling content, and a strategic approach. The real game-changer is the level of engagement you can achieve with personalized experiences using a marketing automation platform. To simplify your search, we’ve curated an overview of the top 5 commonly used platforms that you need to see. Whether you’re a small, medium, or large business without coding expertise, we’ve highlighted the advantages and disadvantages to help you make the right choice. 

We’ve made a comparison between the following platforms:  

Oracle Eloqua

All-in-one platform for B2B marketers targeted toward large businesses that need dominance, expansive capabilities and third-party integrations, which makes manual work unnecessary.


All-in-one solution platform delivering personalized and relevant inbound experiences, which makes it very powerful. It’s very easy to use once you get a grasp of it. 


Popular platform excelling in email design by letting you create custom templates or choose from a range of premade designs and campaigns. It’s more affordable for smaller lists and focuses on simplicity. 

Active Campaign

One of the most powerful, flexible and very user-friendly platforms with a more advanced range of features, an easy-to-navigate interface and more than 700 possible integrations.


Affordable yet powerful and flexible compared to compatible platforms, offering native integrations, an open API, universal CMS compatibility and unlimited free phone and mail support.

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