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Social media marketing: the basics

By Louise Verschelden

Social media marketing: the basics

The popularity of social media is growing by the day. With millions of daily users, easy access and global availability, social media is one of the most effective tools for businesses to reach their target audience. Let’s explore how it can help your brand stand out and get ahead!

What is social media marketing?

Social media marketing is – simply put – actively using social media channels as a brand or company and making it an important part of your marketing strategy. Thanks to millions of daily users, it’s a powerful tool to reach your target audience. Social media marketing can be done in two ways: the organic way, where you share interesting content on your company’s profile, and the paid way, through advertisements and campaigns.

Why implement social media marketing?

Doing social media marketing can be a great way to grow your business. It can help you build customer loyalty, increase brand awareness, and drive more traffic to your website. In turn, those clicks generate more leads and even sales. Plus, you can do all this even without spending money on ads. Be smart about it and your ROI will be huge!

How do you start with social media marketing?

Making social media part of your marketing plan is a smart move! But before you dive in, it’s important to have a solid strategy in place. That way, you can make sure you get the most out of every post.

Your social media strategy should include the following elements:

Are you looking for some inspiration? Take a look at what your competitors do. Check out their visuals, tone of voice, and how they interact with their followers. But remember that the number of likes or fans they have isn’t everything – that’s what we call vanity metrics. It’s nice to know and boosts your ego, but it doesn’t tell you how effective your strategy is.

The next steps in your social media story

You have your social media strategy, identified your target audience and know what content you will share. What’s next? Time for action!

First, you start by creating a social media content calendar. This handy tool helps you stay organized and plan for upcoming posts.

When everything runs smoothly, it’s time to take the next step: advertising. You can easily set up campaigns on every social media platform to reach more people. When you set up an advertisement, always remember the goals you want to achieve. Even with a small budget, you can make a big impact!

Last but not least: don’t forget to keep track of your results and analytics. When analyzing at specific times, you’ll know if your efforts pay off and if any optimizations are necessary.

And there you go! Now you know everything about social media marketing and how to create your social media strategy.

Tips & tricks

Our golden rules for social media success are:

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