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The Bold Approach: Lead Generation

By Louise Verschelden

The Bold Approach: Lead Generation 

At BeBold, we’re not afraid to challenge the norm and embrace a different approach to marketing. We follow the powerful principles of inbound marketing, a strategy that focuses on attracting, engaging, and delighting customers. If you’re new to the concept of inbound marketing, don’t panic just yet. We’ve got you covered with our introductory guide to help you understand the ins and outs of this game-changing model. 

What is lead generation? 

The key to successful lead generation is precise targeting. Reaching the right audience with your ads is important, otherwise your ads might as well not exist. By ensuring a well-targeted approach, we’ve witnessed significantly higher engagement rates. This is where the magic of marketing automation begins: generating fresh leads for your business. Let this blog help you unlock the potential of targeted advertising and take your lead generation to new heights. 

It’s a learning game 

In a world filled with marketing noise, standing out and finding new customers can be a challenge. Which means that effective online customer acquisition while respecting GDPR regulations is important. We’ll help you navigate the digital landscape and capture leads in a compelling way. With the right, bold strategies and unique approach, your business will rise above the noise and make a lasting impression. 

5 rules for successful lead generation 

Create relevant content 

Understanding your target audience is the key to success. Picture your ideal customer persona and envision what captures their interest. What challenges do they face? What solutions can you provide?  

Create compelling content like blogs, social posts, videos, and more that resonates with your specific audience. We’ll help you craft engaging content that speaks to their needs without resorting to traditional sales tactics. It’s time to connect with your audience authentically and leave a lasting impression. 

Only choose relevant channels 

Tailoring your marketing channels to your target audience is necessary. Ask yourself: What channels does your persona prefer? Are they TV enthusiasts or avid social media users? Instead of following the latest trends, focus on the platforms that resonate with your specific audience.  

Don’t just say, “Instagram is trendy, so I must be there.” Instead, think, “My audience thrives on LinkedIn, and that’s where my product/service belongs.” Choose your channels strategically based on your customer persona and watch your engagement soar. 

Use CTA 

Capture your audience’s attention from the start. The timing for lead generation is crucial – it’s the beginning of the customer journey. But how do you make that first meaningful connection? It’s all about your content, chosen channel, and a compelling call-to-action (CTA) that truly resonates with your target audience. Don’t blend in with the marketing noise. Communicate with clarity! Keep your CTA short, sweet, and specific.  

Avoid generic phrases like “Read more” and opt for a clear directive like “Sign up for our newsletter.” Let visitors know exactly what to expect next and watch your conversions soar. 

Only ask for relevant information 

Unlock the power of lead generation! Collecting valuable contact data is key.  

Here’s a pro tip for a successful lead gen campaign: tantalize your audience by offering a glimpse of your content upfront. Publish a teaser, such as the first paragraphs of a blog post or the opening chapter of a whitepaper, to generate excitement.  

Then, to access the full treasure trove, require visitors to sign up. When gathering information, be strategic. Only make essential fields mandatory, while leaving the rest optional. For example, if you’re hosting a business event, make “company” a must, but leave “job title” as a choice. It’s all about striking the right balance.  

Follow up your content with more content 

Keep the momentum going! Your lead gen campaign is just the beginning of an exciting journey. Once you’ve sent the requested content via email, don’t stop there. Analyze how recipients interact with it. Did they open the email? Share the blog article? These actions hold valuable clues. Use them to tailor the next phase of their journey, guiding them deeper into your marketing funnel. It’s all about keeping the engagement alive and seizing every opportunity. Ready to take the next bold move? 

Now that you’ve learned more about lead generation, you can move along and prepare for the next level: lead nurturing.  

Ready to grow bolder together?

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