Since 2022, EasyPost and BeBold joined forces to tackle a series of online challenges head-on. We focus on staying top of mind with EasyPost’s customers and prospects, by building a strong presence on social media with a consistent graphic and textual identity.
Additionally, we aim to attract new employees by consistently spreading the values and culture of EasyPost. Together, we are taking EasyPost’s online presence and brand awareness to the next level.
→ A stable presence on social media in Belgium (3 posts per week) and France (1 to 2 posts per week), highlighting the focus points of EasyPost’s overall marketing plan.
→ A uniform and consistent graphic & textual identity across all channels.
→ A constant growth of the social media follower base and engagement.
→ Two social advertising campaigns spreading EasyPost’s employer branding message and attracting potential job candidates.