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Explore some ideas and take your marketing knowledge to the next level with our articles, cases, and tools.

5 Major Customer Experience Fails You Must Avoid  In today's business, customer experience reigns supreme, there's little room for mishaps. Businesses thrive when they prioritize their customers' needs, but let's face it, we've all seen (or even experienced) some epic fails in customer care. Here, Eric is diving into the top five blunders and how you can steer your ship towards better client management. Articles|3 min Winning the Heart of Customer Satisfaction: Build Lasting Bonds  Discover the keys to proactive collaboration, managing client expectations, and harnassing the power of CRM systems. Show your customers love that last! Articles|3 min Behind the scenes: The role of our Marketing Automation Specialist  With 2024 just beginning, we are at the beginning of a new chapter in the evolution of marketing automation. Join Vone, a passionate Marketing Automation Specialist at BeBold, for a jump into this new phase. Discover how this year promises to push the boundaries, unlock new possibilities and pave the way for groundbreaking innovations within this exciting field. Articles|5 min Wisdom in the Wild: How Animal Insights Improve Your Marketing  In the ever-changing world of marketing, finding new angles can be like discovering hidden gems. Sometimes the gems are up for grabs in, say, your garden or an old nature documentary. Our Content Strategist and Digital Marketing Team Lead Eric briefly takes you into animal kingdom to discover some wild insights that can give your marketing strategy a unique edge. Articles|4 min How CRM and marketing automation can work together to boost your marketing  The combination of CRM (Customer Relationship Management) and marketing automation tools offers companies powerful opportunities to improve both their customer relationships and marketing activities. Articles|3 min The secret behind a successful lead nurturing campaign BeBold operates her marketing strategy according to the inbound marketing model. Not sure what inbound marketing is about? Check out our intro to inbound marketing. The blog you are reading now picks up where we left off with the first step in inbound marketing: lead generation. Next, we delve into lead nurturing, a crucial process that moves leads through the funnel, turning them into valuable customers. Articles|6 min E-BOOK Lead Nurturing Our BeBold Toolbox will help you conquer the world of online marketing. Ever wondered how lead nurturing can help your business? Don't wait, go for the download and get ready to slay the digital marketing game like a boss! Tools|15 min Vrije Universiteit Brussel Vrije Universiteit Brussel, also known as VUB, is a leading player in Belgian Higher Education and is making its mark in Brussels, Belgium and across the world. This dynamic university is driven by its commitment to deliver high-quality education and conduct wide-ranging research. Welcoming approximately 20,000 students, and collaborating with its affiliated university hospital, VUB fosters a diverse and collaborative community that thrives on knowledge, innovation, and societal impact. Cases|5 min Christelijke Mutualiteit With over 4 million members and a nationwide presence, Christelijke Mutualiteit (CM) is the leading health insurance fund in Belgium. CM is committed to ensuring comprehensive and inclusive healthcare and offers a wide range of services and benefits that cater to the needs of their members. But CM goes beyond mere medical intervention; they aim to empower their members to lead healthier lives by providing proactive advice on nutrition, exercise, mental well-being, and much more. Cases|5 min
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