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ActiveCampaign Release updates Since Active Campaign has released some very interesting features & improvements in the last 6 months, we thought it was about time to give you some insights on the biggest releases. We carefully reviewed all of them to analyze the impact on our customers and readers. In this post, we have listed the most important features for Active Campaign administrators and users. CDP vs. CRM vs. Marketing Automation. Benefits, pitfalls, and use cases for an optimized marketing technology stack. As a marketer leveraging the right marketing technology tools will allow you to stay competitive and engage with customers effectively. Three tools that are gaining significant traction in the marketing world are Customer Data Platforms (CDPs), Customer Relationship Management (CRM) software, and Marketing Automation software. How CRM and marketing automation can work together to boost your marketing The combination of CRM (Customer Relationship Management) and marketing automation tools offers companies powerful opportunities to improve both their customer relationships and marketing activities. Insights of a Technical Marketing Automation Intern Jens, you know, the IT expert, Formula 1 fan with a passion for swimming and a great sense of humor in the BeBold team? He is our enthusiastic Technical Marketing Automation Intern. But what does such an internship look like? We asked him! The man behind the name, who is Jens Baeten? What are three words which describe you? Insights of a digital marketing and marketing automation intern Margot, you know, the bookworm, sporty spice and sustainable fashion lover in the BeBold-team? She’s our enthusiastic digital marketing and marketing automation intern. But what does an internship at BeBold entail and what do her days look like? We asked her! Your checklist of Do’s & Don’ts before Sending out your Email Campaign Whether you’ve used email as a marketing tool before or this is your first – it doesn’t matter. This list will come in handy whenever you feel like double-checking your campaign before you press “SEND NOW”. Which Marketing Automation platform is right for you? There are quite a few Marketing Automation Platforms out there. So how do you know which one is the right fit for you and your company? What factors differentiate these platforms from one another? Our experts wrote a whitepaper that answers those very questions. Let’s take a look at these platforms and get ready to download the whitepaper at the end of this blog. The Bold Approach: Lead Generation At BeBold, we're not afraid to challenge the norm and embrace a different approach to marketing. We follow the powerful principles of inbound marketing, a strategy that focuses on attracting, engaging, and delighting customers. If you're new to the concept of inbound marketing, don't panic just yet. We've got you covered with our introductory guide to help you understand the ins and outs of this game-changing model. Marketing Automation as catalyst for your organization Setting goals is just the beginning. To drive real change and achieve digital transformation, efficient resource utilization is key. With technology constantly evolving, there are numerous opportunities to take your organization to the next level.

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